Knowing how to express your needs is crucial for the success of any project. Usually, we hear about writing up specifications for projects or assignments.
In the field of writing and marketing content, this is called an “editorial brief.”

How to save time with a brief

A well-written brief will let you start out on smooth and efficient collaboration with your writers, but it will also help you save time through accurate guidelines. This process will also let you lay out your ideas and see them more clearly yourself in what you’re trying to set up.
Depending on the profile of your writer, the brief should be more or less complete.

For freelancers, it’s important for them to understand the business universe, the editorial guidelines, the context, and even your expectations.

The key information in a good brief

To make it an effective editorial brief, be concise and specific by setting out the main elements:

  • The author: to assign writing an article to a specific person
  • Content type: when you have several headings or categories
  • Deadline: when you have an important requirement
  • Word count: important especially if it may vary depending on the format to be completed
  • Tone: coherent with the theme
  • Format: article, blog post, press release, product file, etc. Each of these formats requires its own writing technique and style
  • Project description: this area will provide precision, especially about the ideas to be dealt with
  • Keywords: essential to optimize content for natural referencing
  • Source: it’s easier to show an example rather than explain things

Use this editorial table template

Other specific elements may be useful, including:

  • Links you want to be listed to other content in order to optimize traffic on your blog and to optimize your SEO
  • Any existing banners to bring the article to life visually
  • Any visuals to illustrate your article

Facilitate interaction between you and your writers

We offer an alternative solution to Word to manage your briefs: an online collaborative table.

RowShare is as simple as a table, but it’s particularly smart for sharing information and to facilitate interaction.
Depending on your strategy, you can assign reading rights for each of your writers so they can either have an overview of all article requests or you can limit this reading right to a single author concerned by confidential information, etc.

In any case, they can each work on the same document. Each writer will own their own line and only they can fill in the information. As the owner of the table, you’ll have a consolidated overview of scheduled content along with their progress.

Let your creativity run free with customized column types.

  • Progress %: a visual progress bar
  • Comments for constructive discussion on the instructions and to raise any queries

 

Centralize all the information required to publish a post, including images, so you’ll have everything on hand for publication.
By putting in a link to the article, you’ll have a reference to your posts and you can even view your pages directly in the table.

Create your own editorial brief