Every content marketer aims to produce high quality contents consistently. In order to do that, a good preparation before producing and publishing a content is needed. In other words, it is like running your own digital publications through your marketing contents.
One of the centerpieces of content marketing strategies is the blog. Its success is based on the strategy and action of:
1. Its preparation: Who is the audience? What is the subject?
2. Its production: What is the right title? How much time does it take to produce?
3. Its publication: What is the regularity of publications? In which media should it be published?
When working within a content marketing team with several members such as editors, community managers, agencies or freelancers, or even independent experts recognized in the market concerned, a great collaboration between all team members is indeed very important. To ensure a good collaboration process, a collaborative platform is necessary to manage the work together.
Which tool to pick?
There are many tools available to make your work easier: table, spreadsheet, etc. A spreadsheet, according to Google, is an electronic document in which data is arranged in the rows and columns of a grid and can be manipulated and used in calculations.
Positioned as being collaborative, online spreadsheet has not been able to become more collaborative since their launching 10 years ago. Yes, it allows several users to work at the same time, but it has its own limitation in sharing data. It doesn’t allow you to control how you share your data with your collaborators. Your collaborators will have access to the entire information. If there are rows containing sensitive information, you cannot hide them. On the another hand, it also limits users to edit a file when other user is editing it. “This file is lock for editing by another user”.
If there is a simpler and more efficient alternative, how about going simple? To respond the need of collaboration, collaborative tables emerged in the market.
The Answer You Seek
Within a collaborative table, you can work together with all your team members in several ways:
1. Each member can see and edit all the contents.
2. Each member can see all the contents at a glance, but she/he can only share her/his work progress on the rows that are her/his responsibility.
3. If you prefer more privacy, you can also decide that everyone will only see and edit her/his own articles.
Your Call Now
As an online collaborative table, RowShare makes it possible to collaborate easily in several manners. Its automatic access rights feature is designed to adapt to your needs. The table administrator can decide whether each team member can see or change all the table, or only the rows assigned to her/him.
Create your blog editorial calendar to manage your work together with your marketing team. In this collaborative table, each article is assigned to an editor who is then notified. The editor will also be reminded when the deadline of an article is approaching.
You can use this table to divide project stages and tasks, and assign to specific team members by:
1. Creating a new blog post title
2. Setting its deadline
3. Assigning the task to a team member
After the article is published, the editor add a link to the post and note where the article is shared (newsletter, social media) and the number of views.